KL
TECHNIST | BADMINTON
UI/UX Design
Website Redesign
COMPANY OVERVIEW
Technist is a Korean badminton brand known for its high-quality products, including rackets, apparel, and accessories, as well as its sponsorship of professional players and teams. As a designer, I had the opportunity to completely redesign their website.
ROLE
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UI/UX Design
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User Research
Why was a redesign needed?
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The large header and compact shopping categories made the site difficult to read and navigate.
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Small product details and excessive contact information caused unnecessary clutter on the page.
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The overall design lacked focus, making it challenging for users to easily find and engage with key content.
The Redesign
Below is a side-by-side comparison of the old and redesigned website. Some of the key improvements include a more efficient layout, streamlined navigation, and a cleaner, more cohesive design.
Pages
BEFORE
AFTER
The Design Process
Content Audit
Previous State
In its previous state, the website was hindered by a cluttered layout, inconsistent design elements, and poor visual balance. The oversized header dominated the page, while the shopping categories were too compact and difficult to navigate. Additionally, the social media links were excessively prominent, overshadowing other key content. Product details were brief and lacked sufficient information, making it challenging for users to make informed decisions.
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New State
The redesigned website features a prominently visible checkout button for improved accessibility, along with a clean white background to enhance visibility. A streamlined one-click purchase option has been added to simplify the buying process, while the "You Might Also Like" section offers personalized product recommendations, enabling faster and more convenient purchasing decisions.
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