KL
MAMAFIT | FITNESS APP
UI/UX Design
Fitness Mobile App for Pregnant Women
PROJECT OVERVIEW
MamaFit – your go-to pregnancy fitness app. Get personalized workouts, and nutrition plans, and connect with a supportive community and explore marketplace. Empowering you on your journey to a healthy pregnancy.
ROLE
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UI/UX Design
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User Research
OBJECTIVES
1
Empowerment
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Strong Community
3
Eco-Friendly Marketplace
Our Features
Below is a side-by-side comparison of the old and redesigned website. Some of the key improvements include a more efficient layout, streamlined navigation, and a cleaner, more cohesive design.
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SWOT Analysis
Below is a side-by-side comparison of the old and redesigned website. Some of the key improvements include a more efficient layout, streamlined navigation, and a cleaner, more cohesive design.
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Competitive Chart
Below is a side-by-side comparison of the old and redesigned website. Some of the key improvements include a more efficient layout, streamlined navigation, and a cleaner, more cohesive design.
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Logo Comparison
Below is a side-by-side comparison of the old and redesigned website. Some of the key improvements include a more efficient layout, streamlined navigation, and a cleaner, more cohesive design.
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Pink, Red color scheme
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Feminine design
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Gender bias
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Earthly, wooden color
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Smoothing Design
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Luxury, Growth & Eco-friendliness
The Design Process
Content Audit
Previous State
In its previous state, the website was hindered by a cluttered layout, inconsistent design elements, and poor visual balance. The oversized header dominated the page, while the shopping categories were too compact and difficult to navigate. Additionally, the social media links were excessively prominent, overshadowing other key content. Product details were brief and lacked sufficient information, making it challenging for users to make informed decisions.
