YouTube Channel
Badminton Channel & Education Channel
YouTube Content Creator
I create and manage two YouTube channels—@ Cali_Bun, focused on badminton, and @ MamaPop (엄마, 내가 알려줄게), dedicated to educational content.
Across both brands, I lead the end-to-end creative process, including content strategy, branding, UX/UI design, video production, and audience engagement. These projects demonstrate how user-centered design extends beyond digital products to create meaningful, accessible, and engaging content experiences.
ROLE
-
UX/UI Designer
-
Brand Designer
-
Content Strategist
TOOLS
-
Adobe Creative Suites
-
Figma
-
YouTube Studio
YOUTUBE CHANNELS
What is
@Cali_Bun?
Cali_Bun is a badminton-inspired personal brand built around passion, creativity, and community. Through playful content, visual storytelling, and badminton experiences, the brand captures the joy of the game while connecting with fellow badminton enthusiasts.
My Role?
As the creator behind Cali_Bun, I designed the entire brand experience — from visual identity and digital presence to merchandise and customer engagement. I created the merch website, built the online shopping experience, and developed products that brought the brand into the hands of local badminton players. Through this project, I explored the relationship between design, storytelling, and community building.
What is
@MAMAPOP?
MamaPop is an educational content platform created to make technology, everyday knowledge, and travel more accessible for mothers. Inspired by the way mothers teach and support their families, the channel delivers clear, engaging, and approachable content through thoughtful storytelling, visual design, and user-centered communication.
My Role?
I contributed to the early development of MamaPop as a producer, helping shape the channel’s content direction and storytelling approach. As the project evolved, I expanded my role into video editing, social media content management, and digital design.
I designed and developed the channel’s website, created visual assets, and supported online branding efforts to build a cohesive digital presence across multiple platforms. Through content creation and design, I helped transform MamaPop’s ideas into an engaging experience for its audience.
